This means that your SEO keywords will be less targeted, but you’ll still be able to rank for both “women’s shoes” and “women shoes”. If you’re using an apostrophe in search terms like “women’s shoes”, the algorithm appears to treat the keyword as two separate words, “women” and “shoes”. Other search engines will strip out apostrophes when processing a query, so you don’t need to worry about including them in your keyword phrases. When it comes to Google Chrome and apostrophes in keywords, the short answer is that they usually don’t matter. Apostrophes may or not matter, depending on where they’re used How About Apostrophes in Keywords? Do They Matter?įig. If you’re not sure which looks better or which will have a bigger impact on your internet marketing, you can always experiment with both and see which option gives you better Google search results. Ultimately, whether or not you use apostrophes in your website’s title is up to you.
“cat’s toys”) can help to improve search visibility.
“John’s bike”), then the apostrophe may be factored into the search algorithm.Īdditionally, some experts believe that using apostrophes in plural nouns (e.g. For instance, if your title includes a possessive noun (e.g. However, there are a few exceptions to this rule. This is likely because the search engine is designed to ignore common punctuation marks like apostrophes when indexing content. While there’s no definitive answer, it’s generally agreed upon that using apostrophes in titles does not have a significant effect on search engine optimization. Does Google differentiate in the use of non-apostrophe and apostrophe-rich titles? There are a lot of different factors that go into SEO, but one of the things often debated is whether or not using apostrophes in the title of a page or post can affect its ranking.
Does Using Apostrophes in the Title Affect SEO? With everything happening because of a single apostrophe, it begs the question, do apostrophes affect SEO? Keep reading to find out. And since an apostrophe is considered a stop word, omitting it can help you to get more accurate results. That’s because Google’s search algorithm is designed to ignore common words and characters like “and” and “the”, which are known as stop words. Oftentimes, the difference between a successful search and an unsuccessful one can be as simple as an apostrophe. Anyone who has ever tried to do a Google search for something knows how frustrating it can be when you can’t seem to find what you’re looking for.
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